Cited by 608Biochemical Analysis and Sensing TechniquesNeurotransmitter Receptor Influence on BehaviorRegulation of Appetite and Obesity

Intense Sweetness Surpasses Cocaine Reward

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Lenoir, Magalie, Serre, Fuschia, Cantin, Lauriane, Ahmed, Serge H.·2007·PLoS ONE

Abstract

BACKGROUND: Refined sugars (e.g., sucrose, fructose) were absent in the diet of most people until very recently in human history. Today overconsumption of diets rich in sugars contributes together with other factors to drive the current obesity epidemic. Overconsumption of sugar-dense foods or beverages is initially motivated by the pleasure of sweet taste and is often compared to drug addiction. Though there are many biological commonalities between sweetened diets and drugs of abuse, the addictive potential of the former relative to the latter is currently unknown. METHODOLOGY/PRINCIPAL FINDINGS: Here we report that when rats were allowed to choose mutually-exclusively between water sweetened with saccharin-an intense calorie-free sweetener-and intravenous cocaine-a highly addictive and harmful substance-the large majority of animals (94%) preferred the sweet taste of saccharin. The preference for saccharin was not attributable to its unnatural ability to induce sweetness without calories because the same preference was also observed with sucrose, a natural sugar. Finally, the preference for saccharin was not surmountable by increasing doses of cocaine and was observed despite either cocaine intoxication, sensitization or intake escalation-the latter being a hallmark of drug addiction. CONCLUSIONS: Our findings clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals. We speculate that the addictive potential of intense sweetness results from an inborn hypersensitivity to sweet tastants. In most mammals, including rats and humans, sweet receptors evolved in ancestral environments poor in sugars and are thus not adapted to high concentrations of sweet tastants. The supranormal stimulation of these receptors by sugar-rich diets, such as those now widely available in modern societies, would generate a supranormal reward signal in the brain, with the potential to override self-control mechanisms and thus to lead to addiction.

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Crossref · 10.1371/journal.pone.0000698

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  • Certain foods, particularly those rich in sugars and fat, are potently rewarding and can trigger addictive-like behaviours in laboratory animals.

    “certain foods, particularly those rich in sugars and fat, are potently rewarding (13) and can trigger addictive-like behaviours in laboratory animals (14,15).”

    From Obesity and addiction: Neurobiological overlaps (2013) · cites this paper as [13]

  • Certain foods, especially those rich in sugars and fat, are potently rewarding and can trigger addictive-like behaviors in laboratory animals and humans.

    “Certain foods, particularly those rich in sugars and fat, are also potently rewarding (40) and can trigger addictive like behaviors in laboratory animals (41) and humans (27).”

    From The Addictive Dimensionality of Obesity (2013) · cites this paper as [40]

  • Certain foods, particularly those rich in sugars and fat, are potently rewarding.

    “It is well known that certain foods, particularly those rich in sugars and fat, are potently rewarding (Lenoir et al 2007).”

    From Food and Drug Reward: Overlapping Circuits in Human Obesity and Addiction (2011) · cites this paper as Lenoir et al 2007

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Research works printed but not linked: 2

  1. [68]Hajnal A Smith GP Norgren R 2004 Oral sucrose increases accumbens dopamine in the rat. American Journal of Physiology. Regulatory, integrative and comparative physiology 286 R31 R37 12933362
  2. [71]Mark GP Blander DS Hoebel BG 1991 A conditioned stimulus decreases extracellular dopamine in the nucleus accumbens after the development of a learned taste aversion. Brain Res 551 308 310 1913157

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Authors
Lenoir, M., Serre, F., Cantin, L., & Ahmed, S. H.
Affiliations
Centre National de la Recherche Scientifique (FR)
Corresponding author
Ahmed, Serge H.
Venue
PLoS ONE
Published
2007-08-01
Volume
2
Issue
8
Pages
e698
ISSN
1932-6203 (ISSN-L)
OpenAlex
W2112643649
Cited by
608
References
81
Citations by year
2026: 24 · 2025: 22 · 2024: 31 · 2023: 28 · 2022: 44 · 2021: 48 · 2020: 46 · 2019: 22 · 2018: 36 · 2017: 49 · 2016: 37 · 2015: 38 · 2014: 43 · 2013: 34 · 2012: 26
FWCI
15.47
Type
journal article
Language
en
Open access
Locations
  • PLoS ONE (publishedVersion, cc-by)
  • Europe PMC (PubMed Central) (publishedVersion, other-oa)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • HAL (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
  • Agence Nationale de la Recherche
  • Centre National de la Recherche Scientifique
Topics
  • Health Sciences › Nursing › Nutrition and Dietetics › Biochemical Analysis and Sensing Techniques
  • Life Sciences › Neuroscience › Cellular and Molecular Neuroscience › Neurotransmitter Receptor Influence on Behavior
  • Life Sciences › Neuroscience › Endocrine and Autonomic Systems › Regulation of Appetite and Obesity
Keywords
saccharin, cocaine reward, sugar addiction, sucrose, sweet taste receptor, drug addiction, drug sensitization, obesity, sweetener preference, self-control
MeSH terms
Animals, Cocaine, Conditioning, Operant, Corpus Striatum, Diet, Dopamine, Food Preferences, Humans, Locomotion, Male, Reward, Saccharin, Sweetening Agents, Taste, Meta-Analysis as Topic, Rats, Wistar, Dopamine Uptake Inhibitors, Substance-Related Disorders, Rats, Taste Perception, Pleasure

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