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Metadata
- Authors
- Ozanne, J. L., Strauss, A., & Corbin, J.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1992-08
- Volume
- 29
- Issue
- 3
- Pages
- 382
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W3022607203
- Cited by
- 17,850
- References
- 0
- FWCI
- 344.98
- Type
- journal article
- Language
- en
- Open access
- closed
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