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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
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Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
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“2009), social media (Hollebeek et al. 2014), and public transportation (Jaakkola and Alexander 2014), the limited generalizability of these findings is concerning.”
BackgroundInfluentialSelf-citationHow Brand Community Practices Create Value
Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.5.30 · Cited by 2,444
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A Framework for Conceptual Contributions in Marketing
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Cited by
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Self-citationEnhancing consumer engagement in e-commerce live streaming via relational bonds.
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Customer engagement in social media: a framework and meta-analysis
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Metadata
- Authors
- Hollebeek, L. D., Srivastava, R. K., & Chen, T.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2016-09-06
- Volume
- 47
- Issue
- 1
- Pages
- 161-185
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2520903847
- Cited by
- 998
- References
- 29
- FWCI
- 100.88
- Type
- journal article
- Language
- en
- Update notices
- correction (2018-09-26)
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
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