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Cited by 653Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesDigital Marketing and Social Media

The DOI matches its Crossref record; 124 of the 124 references it cites were found in a registry or an index.

Information Processing from Advertisements: Toward an Integrative Framework

MacInnis, Deborah J., Jaworski, Bernard J.·1989·Journal of Marketing
DOI 10.1177/002224298905300401
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Abstract

The authors provide a framework and a set of research propositions that capture and extend current theory on information processing from advertisements. The integrative attitude formation model includes antecedent levels of ability, motivation, and opportunity (AMO), processing of brand information, cognitive and emotional responses, brand attitude formation processes, and brand attitude. Key features of the framework are (1) a more complete, integrative discussion of needs and motivation, (2) a more precise specification of processing mechanisms than currently is proposed in two-routes-to-persuasion models, (3) inclusion of a new typology of emotional and cognitive responses explicitly linked to the levels of brand processing, and (4) a discussion of how alternative attitude formation models correspond to each level of brand processing. To assess the relative advantage of the framework, the authors compare the model with previous integrative models and discuss its implications for related research streams.

Overview

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Crossref · 10.1177/002224298905300401

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124 of 124 references verified0 citation errors · 0 not checkable

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Citations

Cites

Research works printed but not linked: 66

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Metadata

Authors
MacInnis, D. J., & Jaworski, B. J.
Affiliations
University of Arizona (US)
ORCID
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1989-10
Volume
53
Issue
4
Pages
1-23
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224298905300401
OpenAlex
W4244821477
Semantic Scholar
070c39eefc1e9402fc412198b1bd13b4e9af74fc
Cited by
653
References
124
Citations by year
2026: 46 · 2025: 65 · 2024: 39 · 2023: 59 · 2022: 51 · 2021: 39 · 2020: 41 · 2019: 30 · 2018: 29 · 2017: 13 · 2016: 13 · 2015: 15 · 2014: 17 · 2013: 34 · 2012: 13
FWCI
11.01
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
attitude formation, brand attitude, emotional responses, cognitive responses, consumer motivation, advertising effects

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