Cited by 2,136Behavioral Health and InterventionsMedia Influence and HealthBehavioral and Psychological Studies

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Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions

Noar, Seth M., Benac, Christina N., Harris, Melissa S.·2007·Psychological Bulletin

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Abstract

Although there is a large and growing literature on tailored print health behavior change interventions, it is currently not known if or to what extent tailoring works. The current study provides a meta-analytic review of this literature, with a primary focus on the effects of tailoring. A comprehensive search strategy yielded 57 studies that met inclusion criteria. Those studies-which contained a cumulative N = 58,454-were subsequently meta-analyzed. The sample size-weighted mean effect size of the effects of tailoring on health behavior change was found to be r = .074. Variables that were found to significantly moderate the effect included (a) type of comparison condition, (b) health behavior, (c) type of participant population (both type of recruitment and country of sample), (d) type of print material, (e) number of intervention contacts, (f) length of follow-up, (g) number and type of theoretical concepts tailored on, and (h) whether demographics and/or behavior were tailored on. Implications of these results are discussed and future directions for research on tailored health messages and interventions are offered.

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Authors: Noar, S. M., Benac, C. N., & Harris, M. S.
Affiliations: University of Kentucky (US)
ORCID: Noar, Seth M.
Venue: Psychological Bulletin
Publisher: American Psychological Association (APA)
Published: 2007
Volume: 133
Issue: 4
Pages: 673-693
ISSN: 0033-2909 (ISSN-L)
1939-1455
DOI: 10.1037/0033-2909.133.4.673
OpenAlex: W2120742996
Cited by: 2,136
References: 145
Citations by year: 2026: 75 · 2025: 90 · 2024: 74 · 2023: 98 · 2022: 94 · 2021: 151 · 2020: 127 · 2019: 183 · 2018: 137 · 2017: 137 · 2016: 150 · 2015: 168 · 2014: 130 · 2013: 146 · 2012: 97
FWCI: 89.53
Type: journal article
Language: en
Open access: closed
Locations: Psychological Bulletin (publishedVersion)
PubMed (publishedVersion)
Funders: University of Kentucky
Topics: Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Social Sciences › Communication › Media Influence and Health
Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
Keywords: tailoring, tailored health messages, health behavior change, effect size, follow-up duration
MeSH terms: Adolescent, Adult, Aged, Child, Communication, Female, Health Education, Health Promotion, Humans, Male, Middle Aged, Patient Acceptance of Health Care, Teaching Materials, United States, Health Behavior

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Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions

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