Cited by 542Neuroendocrine regulation and behaviorEmotions and Moral BehaviorExperimental Behavioral Economics Studies

Intranasal Administration of Oxytocin Increases Envy and Schadenfreude (Gloating)

Shamay-Tsoory, Simone G., Fischer, Meytal, Dvash, Jonathan, Harari, Hagai, Perach-Bloom, Nufar, Levkovitz, Yechiel·2009·Biological Psychiatry

Abstract

Background Humans have a strong social tendency to compare themselves with others. We tend to feel envious when we receive less valuable rewards and may rejoice when our payoffs are more advantageous. Envy and schadenfreude (gloating over the other's misfortune) are social emotions widely agreed to be a symptom of the human social tendency to compare one's payoffs with those of others. Given the important social components of envy and gloating, we speculated that oxytocin may have a modulating effect on the intensity of these emotions. Methods Fifty-six participants participated in this double-blind, placebo-controlled, within-subject study. Following the administration of oxytocin or a placebo, participants played a game of chance with another (fake) participant who either won more money (envy manipulation), lost more money (schadenfreude manipulation), or won/lost equal amounts of money. Results In comparison with the placebo, oxytocin increased the envy ratings during unequal monetary gain conditions involving relative loss (when the participant gained less money than another player). Oxytocin also increased the ratings of gloating during relative gain conditions (when the participant gained more money than the other player). By contrast, oxytocin had no effect on the emotional ratings following equal monetary gains nor did it affect general mood ratings. Conclusions These results suggest that the oxytocinergic system is involved in modulating envy and gloating. Thus, contrary to the prevailing belief that this system is involved solely in positive prosocial behaviors, it probably plays a key role in a wider range of social emotion-related behaviors.

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Crossref · 10.1016/j.biopsych.2009.06.009

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  • All hypotheses in the reviewed studies were derived from three major behavioral theories of oxytocin: affiliation, social salience, and social approach.

    “All of our hypotheses were derived from the three major behavioral IN-OT theories (i.e., OT as a hormone of affiliation (16); OT as a hormone of social salience(15)and OT as a hormone of social approach (17)).”
  • The oxytocinergic system is involved in modulating multiple social emotions that are either positively or negatively related to social behaviors.

    “Increasing evidence suggests that the oxytocinergic system is involved in modulating multiple social emotions that are either positively (e.g., empathy, Sheng et al., 2013) or negatively (e.g., schadenfreude, Shamay-Tsoory et al., 2009) related to social behaviors.”

    From A neurobiological association of revenge propensity during intergroup conflict (2020) · cites this paper as Shamay-Tsoory et al., 2009

  • Cooperative behavior can be negatively influenced by oxytocin in certain conditions.

    “The finding that cooperative behavior can be negatively influenced by OT in certain conditions is consistent with recent research pointing to other anti-social effects of OT, such as parochialism and out-group aggression (De Dreu et al., 2010, 2011), increased envy and schadenfreude (Shamay-Tsoory et al., 2009) and decreased generosity towards strangers (Radke and de Bruijn, 2010).”
  • Intranasal OT findings suggest a potential direct OT involvement in processes of social bonding and interpersonal closeness, as well as in other social and emotional behaviors.

    “suggesting a potential direct OT involvement in processes of social bonding and interpersonal closeness, as well as in other social and emotional behaviors (25).”

    From Oxytocin and the development of parenting in humans (2010) · cites this paper as [25]

  • Oxytocin did not improve social cooperation when social partners were perceived to be untrustworthy, uncooperative, or antagonistic.

    “Further, oxytocin did not improve social cooperation when social partners were perceived to be untrustworthy (Mikolajczak et al., 2010a), uncooperative (Declerck et al., 2010), or antagonistic (Shamay-Tsoory et al. 2009; but see Baumgartner et al. 2008 for an exception).”

    From Acute intranasal oxytocin improves positive self-perceptions of personality (2012) · cites this paper as Shamay-Tsoory et al. 2009

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Authors
Shamay-Tsoory, S. G., Fischer, M., Dvash, J., Harari, H., Perach-Bloom, N., & Levkovitz, Y.
Affiliations
  • University of Haifa (IL)
  • Shalvata Mental Health Center (IL)
Venue
Biological Psychiatry
Publisher
Elsevier BV
Published
2009-11
Volume
66
Issue
9
Pages
864-870
ISSN
0006-3223 (ISSN-L)
OpenAlex
W2095144882
Cited by
542
References
47
Citations by year
2026: 10 · 2025: 17 · 2024: 11 · 2023: 9 · 2022: 11 · 2021: 49 · 2020: 48 · 2019: 61 · 2018: 26 · 2017: 45 · 2016: 40 · 2015: 39 · 2014: 40 · 2013: 47 · 2012: 29
FWCI
32.47
Type
journal article
Language
en
Open access
closed
Locations
  • Biological Psychiatry (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Neuroendocrine regulation and behavior
  • Social Sciences › Psychology › Social Psychology › Emotions and Moral Behavior
  • Social Sciences › Safety Research › Experimental Behavioral Economics Studies
Keywords
oxytocin, envy, schadenfreude, social emotions, intranasal administration, social comparison, oxytocinergic system, prosocial behavior
MeSH terms
Administration, Intranasal, Adult, Emotions, Female, Humans, Male, Oxytocin, Reward

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